24 May 2012
| by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...According to the Financial Times , citing a person familiar with the subject, Facebook could ...
by Facebook's sales team to brands.
Facebook did not respond for requests for comment at the time of publishing.
Facebook has been working to improve measurement for brands on the site and recently ...
24 May 2012
| by Alasdair Reid
, the motoring manufacturer announced it had decided that advertising on Facebook didn't really work - and it was pulling its $10 million budget.
Ouch. Facebook's launch valuation, an utterly surreal $104 billion ...
.73, it seems that the Facebook dream bubble may have started to burst just in time for it to go public ...
11 Oct 2011
| by Sarah Shearman
Bacardi has launched a revamped Facebook page for its Bombay Sapphire gin brand, as part of a....
The Facebook push is part of Bacardi s plans to transfer up to 90% of its overall digital spend ...
21 Apr 2011
| by Sarah Shearman
Republic, the fashion retailer, has become the latest brand to sign up to the Facebook Deals...since it launched its Facebook page a year ago.
The deal has been brokered by mobile commerce agency ...
and repeat footfall by rewarding and incentivising our customers and Facebook Deals allows us to do ...
, Birmingham Leeds and London.
Facebook Deals launched in the UK in February . It allows users to "check ...
17 Feb 2011
| by Loulla-Mae Eleftheriou-Smith
Tourism body VisitBritain has launched a Facebook app targeting Generation Y travelers encouraging..., called Unite the Invite, which is only available to Facebook users in America, Canada, Australia and New Zealand.
The app , which was created by Albion, involves a competition to match two Facebook users ...
" with another Facebook user.
Users are then given a virtual invite to the UK, which is split between ...
12 Nov 2010
, it seems Facebook has embraced the movie, up to a point....Diary hears that Facebook organised a trip to see the film near its Palo
Alto base and that Stephen Haines, Facebook's UK sales director,
convened a similar jolly to the West End for staff last week. Facebook staff are well drilled on what to say if asked about the film.
One agency tells us: "It's like ...
17 Sep 2009
LONDON - Facebook finally has achieved a positive cashflow, five years after its creation....and is trialling an online payment system. Facebook's income is likely to grow 70% this year and the number ...
18 Aug 2009
Facebook has acquired social sharing site FriendFeed for $50m as it looks to emulate the popularity
12 Aug 2009
| by Dan Leahul
LONDON - Facebook looks to be launching a "Lite" version of its website after a number of users...Normal 0 The move follows Facebook 's acquisition of FriendFeed yesterday ...
simplified alternative to Facebook.com that loads a specific set of features quickly and efficiently. "Similar to the Facebook experience you get on your mobile phones, Facebook 'Lite' is a fast ...
23 Sep 2008
The new-look Facebook was fully launched last week to mixed reaction
from users. - What ...
the introduction of a 'news feed'
caused a similar level of protest, before Facebook users embraced ...
lead to
more branded advertising on the site. Facebook has recently launched a service called ...