Hotline: Rootzoo to sue Facebook
17 Jul 2009
The US sport site Rootzoo is suing Facebook because it claims that the social networking site
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Media Forum: Is Facebook overhyped?
15 Jun 2007
Should advertisers be wary of the Facebook bandwagon? Alasdair Reid asks....- and for this inspired act alone, Facebook deserves all the accolades it is receiving. Just about everyone loves Facebook ... $580 million last year to buy last year's Facebook equivalent, the poke-free zone that is MySpace. Poking is, of course, the term used by Facebook members for the means they use to attract each other ...
Media Lifeline: Facebook ad deals
20 Nov 2009
August 2007: Facebook, keen to prove it has a viable business plan, announces it's to introduce a ... of brand-oriented Facebook groups, especially following the success of several lobbying campaigns ... Zuckerberg, announces that Facebook is launching a programme that will help advertisers set up profile pages ...
Facebook to host RDF showbiz brand
12 Nov 2009
The content company RDF Media Group is launching an entertainment brand on Facebook called...with Facebook, Unlimited (www.facebook.com/unlimited) will interact with users to supply a constant stream ... 're providing an open shop for agencies and brands that want to reach Facebook users in a dynamic, exciting ...
Close-Up: Adland's Facebook junkies uncovered
10 Aug 2007
Social networking sites such as Facebook have taken the world by storm. Campaign profiles eight...what must be adland's most "pimped" Facebook page. Vital stats: 348 friends 55 groups - A quick ... into the digital world, the chief executive of Glue, Mark Cridge, is a moderate-to-heavy Facebook user, although ... to the "math-rock" band du jour Battles, and the classic new wave outfit Talking Heads. - So, is Facebook a ...
Hotline: Facebook launches system for advertisers
09 Nov 2007
Facebook has launched a system that enables advertisers to set up their own profile pages, as well
Hotline: Microsoft to handle advertising for Facebook
25 Aug 2006
Microsoft is to handle all the advertising for the US social online network Facebook over the next
Media Forum: Will Facebook ad plan work?
16 Nov 2007
Can brands benefit from Facebook's new ad strategy, Alasdair Reid asks....Oh, we of little faith. A couple of weeks ago, we were moved to question all things Facebook - its ... websites are at their most attractive when they're at their least commercial. Facebook was surely about ... of their hands every time Facebook was mentioned. Oh well. Dogs bark, but the caravan moves on. But wait. Last ...
Facebook admits Beacon ad serving error
14 Apr 2008 | by Ian Darby
VENICE - Facebook has admitted that it made big mistakes in launching its Beacon ad serving system...at Facebook, said: We absolutely made mistakes - we didn t communicate it well, we didn t ask customers and we had an opt out rather than an opt in. Facebook has since made changes to Beacon, a system which ... users. Defending Facebook s actions, which led to a debate over internet privacy, Murphy added: We re ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
