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MasterCard eyes Facebook debut

MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand...MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences ... the summer period in an effort to drive use of its cards abroad. Facebook is now more popular in the UK ...

Facebook teams up with PayPal

LONDON - Facebook has brought in PayPal to offer advertisers and users a way to make payments...Facebook, which recently passed the 400 million global users mark, said advertisers around the world would soon be able to use PayPal to pay for Facebook ads, which would make it easier particularly for small international companies to run campaigns. PayPal will also become an option for Facebook Credits ...

COI joins brands pulling ads from Facebook

Facebook in a move that also includes other social networking sites....Facebook, joining Virgin Media, Halifax, the Prudential and the AA in the list of brands who are boycotting the site. However, it is not only Facebook that has been hit by the COI move but MySpace and other social networking sites as well. Last week, Vodafone and First Direct have pulled their ads from Facebook after ...

Aviva launches healthy cheer Facebook app

Aviva has launched a Facebook app that sends "virtual cheers" to members and their friends who make...the option of sharing the video via Facebook and Twitter. Aviva Health UK launched its Healthy Cheer ... s Facebook site. Adam Beckett, director of sales and marketing at Aviva UK Health, said: "We understand ...

Facebook cost per click drops in UK

The average cost per click price of Facebook ads dropped 11% in the UK between the third and fourth...campaigns that direct clicks within Facebook rather than away from Facebook, such as to a brand s own site. Savings reached 45%, providing a strong incentive for companies to build their presence within Facebook ... Digital, said: "The potential cost savings available by maintaining traffic within the Facebook ...

Banks 'ignoring importance' of Facebook word-of-mouth

of the major personal finance firms have failed to set up an official presence on sites such as Facebook, while ... and their positive and negative presence in groups on Facebook, Myspace and Bebo. It found that only 30 ... , dozens of customers joined unofficial groups on Facebook to express their anger at the move. Tamar has ...

The Week: City News - Facebook valued at $15bn

Microsoft has paid $240 million for a 1.6 per cent stake in Facebook, valuing the social networking...The software giant has also struck an exclusive deal to sell ads on all international versions of the site, although it is not known if the agreement also covers sponsored search listings. Membership of Facebook grew by 6 per cent last month, compared with just 1 per cent growth for the NewsCorp-owned MySpace. ...

Graduates vent anger at HSBC in Facebook group

LONDON - Almost 2,600 students have joined a Facebook group in revolt against HSBC, which...rather than later . However, the students from the Facebook group are calling this spin from the HSBC ... on the Facebook group for Brand Republic. ...

Virgin Atlantic probes 'malicious' staff comments on Facebook

who allegedly criticised the airline's safety standards on social networking site Facebook....Some of the airline's staff reportedly made "malicious" postings on Facebook relating to planes flying out of Gatwick Airport. The postings, which have now been removed, also reportedly included comments about passengers. A Virgin Atlantic spokesperson said: "The airline has started an immediate ...

Prescott's Facebook campaign takes aim at RBS bonuses

LONDON - Former deputy prime minister John Prescott is using Facebook to mount a "people power...The bank is under fire from the MP following reports that it is preparing to hand out 1bn in bonuses, despite having received a 20bn rescue package from the government. Prescott set up a Facebook group last year called 'No Ifs, No Buts -- Pass On The Cuts', which aimed to put pressure on banks ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.