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VisitBritain launches Facebook game

Tourism body VisitBritain has launched a Facebook app targeting Generation Y travelers encouraging..., called Unite the Invite, which is only available to Facebook users in America, Canada, Australia and New Zealand. The app , which was created by Albion, involves a competition to match two Facebook users ... " with another Facebook user. Users are then given a virtual invite to the UK, which is split between ...

BA launches teaser ad on Facebook

with the release of a teaser on Facebook....-plane. The full ad, which has been created by BBH, will be premiered through its Facebook page at 11am on 21 September 2011. Viewers are being invited to set the premiere as a Facebook event. Agency Being handles all Facebook activity for the BA campaign, and recently created the carrier's Facebook app ...

KLM launches nine-month Facebook initiative

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base...The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans ... , consumers must become fans of the KLM Facebook page and answer one question about the short film on display ... is opened. KLM said that it hopes to increase its 47,000-strong UK Facebook fanbase by at least 6 ...

Airmiles offers daily deals on Facebook

on its Facebook page, called Last Minute....Airmiles members need to become a fan of the AirmilesUK Facebook page to gain access to the daily deals. There will be a new deal online every day for two weeks until Monday 25 April. They can ... statistics revealing 50% of UK Facebook users log on each day and with many of our Airmiles members regularly ...

VisitEastbourne launches Facebook and Twitter profiles

on social media sites Facebook and Twitter to raise awareness of the south coast resort across the web...." of Eastbourne, visit its Twitter page or log onto Facebook . ...

Emirates targets rival airlines with Facebook strategy

Emirates is turning to Facebook to build an 'emotional' connection with its customers, as it looks...The global airline group is hiring a digital agency to create a Facebook page as the first step ... for consumers to reach the airline group. The aim of the Facebook page is to make the brand more relevant ... with the most-popular Facebook pages. Both allow users to select flights via the pages and to click through ...

BA launches Facebook app for destination discovery

British Airways has launched a Facebook app to engage its staff with consumers and encourage people...Through BA's Perfect Days Facebook app, consumers can create an itinerary of things to do, see and experience in a day while on holiday at a BA destination. The itinerary can be categorised into different ... by digital agency Being. Andy Peppiatt, managing director at Being, said: "With the Facebook platform ...

Starwood Hotels adds customer reviews to Facebook

on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media...., the Facebook page and campaign management company, have teamed up to create a tool called 'What's Popular Right ... -powered Facebook brand pages and social media campaigns. Starwood Hotels and Resorts Worldwide is the first brand to use this tool, which powers the Discover section on its Westin Hotels Resorts Facebook page ...

Tourism Australia launches Facebook 'boomerang' app

Facebook users to throw a virtual boomerang in the form of an app. The app has to travel via a number ... to increase the number of people it converses with on sites like Facebook. ...

Banks 'ignoring importance' of Facebook word-of-mouth

of the major personal finance firms have failed to set up an official presence on sites such as Facebook, while ... and their positive and negative presence in groups on Facebook, Myspace and Bebo. It found that only 30 ... , dozens of customers joined unofficial groups on Facebook to express their anger at the move. Tamar has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.