Will Facebook eclipse advertising's big league?
17 May 2012
With its long-anticipated initial public offering launching this week, Facebook is about
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Facebook launches advertising creativity showcase
19 Apr 2011 | by Sarah Shearman
Facebook Studio, a hub to view and discuss campaigns that have run on the social networking site...Facebook Studio includes work for Wrigley's Skittles 'Mob the Rainbow' campaign created ... in the Spotlight section. UK agencies involved so far are MEC, Maxus and LBi. Facebook will also provide agencies and brands with information on how to strengthen their Facebook strategies through its learning ...
Examining Facebook's plan to rule the web
07 Oct 2011 | by Sarah Shearman and Andrew McCormick
From its position as a phenomenally popular social website in the first half of 2010, Facebook has ... . The site's 'social' plug-in enables any website to embed Facebook functionality, providing the facility ... Francisco unveiled a key development in Facebook's expansion plan. Instead of 'liking' companies or sites ...
Nokia launches voice-recognition SatNav app on Facebook
28 Sep 2010 | by Sara Kimberley
Nokia has launched a Facebook app that allows users to record personalised direction prompts...The app, created by Glue Isobar and Wieden + Kennedy, follows the launch of Ovi maps in January, which comes with free voice guidance on all Nokia Smartphones. Users and their Facebook friends can ... with their Facebook friends at the same time. ...
Anti-Slavery International 'Facebook' by JWT London
22 Nov 2011
if a modern-day slave in London were to have a Facebook profile....The short film is based on the fictional character, Lala , whose experiences are an amalgamation of those faced by modern-day slaves that Anti-Slavery International comes into contact with. Called Facebook , the film is hosted on the charity s YouTube channel and shows Lala joining ...
Interpublic profits up thanks to Facebook gain
31 Oct 2011 | by Daniel Farey-Jones
gain from the sale of shares in Facebook as well as revenue growth of 11.1% year on year....In the same quarter in 2010, IPG registered net income of $45.6m on revenues of $1.55bn. The company's bottom line growth was somewhat flattered by a $132.2m pre-tax gain from the sale of approximately half its holdings in Facebook . However, there was also substantial improvement in IPG's main ...
Facebook tool launched to help agencies manage advertising
18 Aug 2010 | by Sarah Shearman
their ads on Facebook, alongside search sites such as Google, Yahoo! and Bing....ad blindness , which occurs in Facebook when users are served the ads multiple times. Nick Graham, head of search at ZenithOptimedia, said that with Facebook campaigns becoming more complex ... that allows brands to better manage and track activity on their Facebook pages. ...
Should your employer ask for your Facebook password?
05 Apr 2012 | by Nicola Clark
Reports of US companies asking potential employees for their Facebook passwords underlines the need...As inappropriate interview questions go, 'Can we have your Facebook password?' is up ... prospective employees' lives via the social network. Facebook has been quick to denounce the news ... related dilemma. Facebook often knows more about the lives of a company's consumers and employees than its ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
Facebook's $1bn acquisition of Instagram underlines the growing importance of mobile and provides ... was Facebook's desire to extend its reach into the community of influential and active smartphone users ... advertising experiences is key to monetising the space. Facebook has been working on this for some time ...
WPP invests $5m in Facebook marketing platform Buddy Media
29 Oct 2010 | by Ben Bold
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some...with Facebook users. WPP's investment will enable it to incorporate Buddy Media's platform into its technological products, so that brands can easily integrate Facebook-targeted marketing into their campaigns ... staff. Mark Read, WPP Digital's chief executive, said: "As Facebook has surpassed the half ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
