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In May it launched a digital campaign of treasure trails and puzzles that led players to a hidden Skoda Fabia vRS, which they could win. The campaign by Fallon centred around the brand s TV ... -invented when it was bought by Volkswagen in 2000 and it pursued a strategy of challenging the norm. Fallon ...
and put its digital business up for pitch while Fallon resigned what was left of the account. Delabriere ... third stint at Vodafone, most recently having left in 2009 for a four-month sojourn to ad agency Fallon ...
Matt Groves explains the thinking behind Fallon's multi-channel treasure hunt for the car...So, we've just launched our new Skoda Puzzle campaign at Fallon. Toys were thrown, dummies spat ... , it's a myriad of platforms built upon lateral technology, always on and democratic. At Fallon, we ... timings. It was also a cathartic experience inside Fallon, requiring efficient collaboration and less ...
Created by Fallon, the campaign will link TV idents to an online trail to find the location of a hidden virtual Skoda car for the chance for participants to win a Skoda Fabia vRS at the end ... . Fallon collaborated with the Google Creative Agency on the campaign. The work was created by Peter ...
vindicated the marque's decision to grow its business by investing in the brand - not just through Fallon ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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