M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
Paul Smith
14 May 2012
Standout design has made the fashion brand a success in the UK and abroad....As legend has it, sport's loss was British fashion's gain after Paul Smith, then a keen amateur ... interest in fashion led to Smith opening a clothing boutique in Nottingham. Soon he began making a few ... story in fashion, turning over about 180m in 2010. Smith himself remains the major shareholder, after ...
Liam Gallagher's Pretty Green brand hires Holler
03 May 2012 | by Anne Cassidy
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its
Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans, Armani Junior and the youth fashion label Armani Exchange. Armani has previously worked with UK ad ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...users can share street style photography and get fashion inspiration from their peers. The online ... : "We know from research that women look to other women for fashion inspiration, and we re tapping ... of making fashion accessible to all women. We expect this franchise to significantly increase visitor ...
Timex hires MHP to attract young watch buyers
11 May 2012 | by Sara Luker
Watchmaker Timex has called in agency support to help appeal to a younger audience and the fashion...Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch company looks to position its products as fashion accessories. The appointment is part of a wider strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
Hotline: IPC Southbank appoints Quiet Storm
10 May 2012
. The weekly fashion title has previously worked with Grey London and HMDG.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
