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FitFlop turns to The Brooklyn Brothers in bid to move into fashion

it use the Olympics to break into the world of fashion....want to help them move towards being a brand focused on fashion and lifestyle. We ve talked to them ...

Fashion brands Ariella and Little Mistress pick EdenCancan

A fashion label behind the dresses worn by stars such as Kelly Rowland has brought EdenCancan...website, complete with 3D graphics, which is to be marked by a London fashion show launch in April ... has also won a brief with fashion label Little Mistress to help promote its new ranges and increase ...

Bauer hires Gravity Road for Grazia's fashion film series

to support its London Fashion Week issue....that will follow the Grazia team as it puts together the fashion issue. Inspired by Vogue 's The September Issue film, Grazia Fashion Issue... Live! will take the form of daily episodes uploaded ... will tell the behind-the-scenes story of events at the magazine as it covers London Fashion Week. A full ...

Admiral Sportswear calls in Radiator PR to promote high-end fashion line

teams, has appointed Radiator PR to help promote the classic label's new high-end fashion line....Sportswear initially appointed specialist fashion PR agency Cube to provide support for the brand ...

Marie Claire to launch biannual fashion magazine

IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next...The new biannual Marie Claire Runway, which launches on January 26 2012, will cost 6 and feature exclusive fashion interviews, photography and behind-the-scenes features. It will be available both in print and digital formats, although IPC has not yet confirmed what its digital form would be. Marie ...

Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year...The Cond Nast College of Fashion Design will open its doors to up to 300 students from ... courses will include a year-long Vogue fashion foundation course and 10-week fashion courses, House ... the fashion and decorating talent of the future." Forbes will be replaced as editor of Easy Living ...

Sports Direct dives into upmarket fashion

into high fashion by acquiring majority stakes in two upmarket fashion chains.

AdConnection wins £2m Fashion Union media account

Fashion Union, the fashion retail site, has appointed AdConnection to handle its £2m media planning...AdConnection was appointed to the account without a competitive pitch. Fashion Union previously booked its advertising directly with media owners. Fashion Union sells women's and menswear as well ... of Fashion Union, said: "AdConnection impressed us with a senior, fast turnaround team, with the creativity ...

MPG Media Contacts wins £1.5m fashion brand account

-to-launch online fashion brand Medwinds....Contacts, said: "Building on our experience with fashion brands and coupled with our expertise in digital ...

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion Outlet site in April, it has had 30 fashion retail brands, including Superdry, Karen Millen, Ted Baker ... : "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.