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Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...distributed during Fashion Week. The content includes a film specially created for Topshop by Nick Knight ...
attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn...The fashion designer and former Spice Girl will shoot a short film in support of the 'Great ... Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... Cameron said: "British fashion is a hugely important global industry and our designers have the talent ...
and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...
Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...
of its strategy to become an ecommerce fashion destination...., including Zoggs and Oyster Bay. The fashion focus also crosses into lingerie, with the addition of nine ... . The range is intended to give the supermarket a more fashion-forward feel online, with the introduction ...
Vodafone has become the headline sponsor of London Fashion Week after it signed a seven...already sponsors London Fashion Weekend, under a deal that will continue, as will its sponsorship of the British Fashion Awards. As part of its Fashion Week sponsorship, Vodafone s customers will have ... phone-charging facilities for those in fashion s front row . ...
, its first branch to carry fashion....The campaign for the Waitrose Food, Fashion and Home store, created by Kitcatt Nohr Digitas ... dedicated to food, another to homewares and a third floor dedicated to fashion and beauty. The addition of clothing, both John Lewis own-label and external fashion brands, is unique to the new concept Canary Wharf ...
-winter push to promote the variety of retailers available on its fashion portal.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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