Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm
07 Sep 2011
Saatchi & Saatchi Stockholm has created a live event for Ariel called "Fashion Shoot
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M&S targets fashion bloggers with Limited Collection push
09 Sep 2011 | by Matthew Chapman
Marks & Spencer is targeting fashion bloggers with a Facebook campaign that pushes the "trend...-brands last November. The Facebook campaign encourages the fashion bloggers to wear items from the Limited ... the range. Greater engagement will be encouraged by inviting M S Facebook fans and the fashion bloggers ... on premium digital fashion sites including Glamour, Look and Cosmo. ...
Adidas calls in John Doe for fashion brief amid comms shake-up
01 Sep 2011 | by Nikki Wicks and Matt Cartmell
Adidas has overhauled its external PR arrangements in a bid to boost its fashion and lifestyle...Doe's first projects is to promote a new 2012 Team GB-inspired fashion range, which is to be launched ... will be the first crossover for Adidas' Team GB performance range into fashion. In March, Adidas unveiled a ... , cultures and lifestyles, and merging the worlds of sport, music and fashion. The 'All In' campaign ...
LG partners with London Fashion Week
25 Aug 2011 | by Oliver Luft
LG Electronics has become the official garment care supplier for London Fashion Week....with that of cutting-edge fashion, LG claimed that becoming official garment care supplier would help "further ... , and that s why we ve decided to sponsor London Fashion Week." The partnership will be supported by PR activity ...
Westfield City in fashion tie-up
28 Jul 2011 | by Nicola Clark
Westfield's soon-to-open Stratford City site is establishing its reputation as a leading fashion...-month partnership with Look magazine, IPC's weekly high-street fashion title. As part of the deal, the magazine will stage a fashion show at Westfield Stratford City during London Fashion Week. The show will be the only magazine event on the official London Fashion Week calendar, and the only fashion show open to consumers ...
Vogue.com to host online fashion week
26 Jul 2011 | by Sarah Shearman
Vogue.com is planning a week-long online fashion event on its blog, featuring exclusive shopping...The Cond Nast-owned fashion site is tying up with retailers to create offers, one-off collection ... the event will be donated to charity. Vogue also launched a Fashion Night In event last October, which ... involved in Fashion Night In, including Net a Porter, Harrods and Selfridges. Jones said: "It ...
Waitrose plots fashion launch to match rival supermarkets
26 Jul 2011 | by Rachel Barnes
to the store as its Waitrose Food, Fashion Home flagship branch. A Waitrose spokeswoman said: "In ... schoolwear and fashion accessories. The new clothing offer is not expected to be Waitrose branded ...
Seventy Seven PR to promote fast-growing fashion e-commerce site Showroom Privé
18 Jul 2011 | by Nikki Wicks
Showroom Priv is one of Europe s largest private member e-commerce websites, selling heavily discounted designer fashion and homewares to members across Europe. In August last year Accel Partners ... awareness of the brand, particularly in fashion and personal finance media. The agency will also be working ...
Fashion brand Esprit asks Exposure to help launch global collection
14 Jul 2011 | by Sara Luker
Fashion brand Esprit has appointed Exposure to handle the UK and global launch of its new Limited...fashion director Hannah Campbell-Macleod said: We re aiming to promote the brand to conscientious ... separate identity from the rest of the fashion brand s clothing and promote the company s social ... Royal College of Art designers. Exposure already represents fashion clients Levi's, Umbro, Dr Martens ...
Vodafone 'Jenson and Lewis, fashion photographers' by BBH
12 Jul 2011
Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot...The making of video, distributed online only, promotes Vodafone VIP, which gives customers access to the British festival, fashion and Formula 1 events. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
