M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
HTC 'free-fall fashion shoot' by Mother
10 Apr 2012
HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign
Global: Ruder Finn called in for US fashion brief
30 Mar 2012 | by Lindsay Stein
The French company behind brands such as Puma and Gucci has tapped Ruder Finn as its corporate PR agency of choice in the US.
FitFlop turns to The Brooklyn Brothers in bid to move into fashion
29 Mar 2012 | by John Owens
it use the Olympics to break into the world of fashion....want to help them move towards being a brand focused on fashion and lifestyle. We ve talked to them ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
Hit or Miss? Passengers bound for Paris Fashion Week suffer Eurostar delays
08 Mar 2012
Fashion disaster Passengers bound for Paris Fashion Week took to Twitter to vent their anger over
Grazia releases bespoke edition to celebrate London Fashion Week
21 Feb 2012 | by Nick Batten
Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark...on year. Additionally, the 'Grazia Fashion Issue Live!' online documentary series has been capturing ... and Facebook. Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a big event in the calendar of fashion-conscious upscale women and Grazia is celebrating it with a ...
Ceros launches first iPad app for fashion retailer Boden
21 Feb 2012
Multi-channel content marketing platform, Ceros has today launched its iPad app with online fashion retailer, Boden . The app, designed by creative agency FMG, uses the iconic Boden photography and will be published monthly, in-line with... Read more More in branded content from the APA ...
Topshop live streams Fashion Week shows via iPhone
20 Feb 2012 | by Daniel Farey-Jones
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...distributed during Fashion Week. The content includes a film specially created for Topshop by Nick Knight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
