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Campaign: Fashion/retail - Jigsaw hits new fashion heights

Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print ... 's appointment into promotion of the autumn/winter fashion range. The press coverage ran before site launch ... in the fashion press and broadsheet fashion pages, including four pages in You magazine, a picture story ...

Matalan calls in fashion experts to fight slump

Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense...was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...

STOP PRESS: Brahm launches fashion and retail arm

Leeds marketing communications agency Brahm has launched a fashion and retail division. Brahm has...Leeds marketing communications agency Brahm has launched a fashion and retail division. Brahm has hired Ellie Mayers, who previously headed press and promotion at Italian clothes label Gas Clothing, to lead the division. Mayers brought in her first client, designer fashion retailer ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become

and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...

STOP PRESS: Clear heads Leicester fashion week PR

The organisers of Leicester Fashion Week have appointed the newly-formed agency, Clear PR...The organisers of Leicester Fashion Week have appointed the newly-formed agency, Clear PR, to promote the event which will take place in September this year. Clear PR will work with the Leicester Mercury, owned by Northcliffe Papers, which is organising the week of catwalk fashion shows featuring ...

Judge and Jury: Why in London the designers are the real fashion victims - Again the shows

Even if you haven t the slightest interest in the fashion scene, you could not have failed...Even if you haven t the slightest interest in the fashion scene, you could not have failed to notice that London Fashion Week was taking place last week. After a week of high-profile shows in London, it is certainly ra ra for Britain and British design. Organisers, the British Fashion Council ...

CAMPAIGNS: House of Fraser is a slave to fashion - Product Launch

- on the success of its new fashion own-label Linea. Objective To improve the profitability of House ... . To make House of Fraser a fashion destination and get rid of its slightly fuddy-duddy image ... unnamed, own fashion label. During May the in-house team briefed consumer and trade press ...

Ted Baker likely to follow fashion with flotation

Ted Baker, the fashion retailer, has been searching the market for financial public relations...Ted Baker, the fashion retailer, has been searching the market for financial public relations advice as it prepares for a stock market flotation later this year. The company invited at least three agencies to pitch several weeks ago, but it is unclear whether an appointment has yet been made ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

Sunday Times fashion journalist who persuaded Donna Karan to support it) and Marie Curie Cancer Care ... during London Fashion Week - that Club 21 intended to be the centre of the media s attention ... of the evening was dedicated to a fashion show, previewing Karan s 1996 autumn collection, while the rest ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.