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Mercedes appoints Yellow Door to give it fashion focus

Mercedes-Benz has appointed Yellow Door to gain the brand exposure in the fashion industry....The agency will look to give the car giant a presence at events such as London's Fashion Week ... will look to really give the consumer and Mercedes-Benz shopper an insight into the world of fashion. We ... -Benz' position as a global luxury car brand through its association with fashion. Cross added: 'So much has ...

Twitter in content push as it partners with Amex for NY Fashion Week

Twitter is making a major play for content by creating a site for New York Fashion Week containing...Twitter has signed up a number of high profile tweeters from the fashion world that it will bring together on its New York Fashion Week website. The deal points to future content deals that Twitter could sign with commercial partners around signature events. Continue reading this post on Brand Republic ...

Bebo launches O2 Money-sponsored fashion web TV series

LONDON - Social networking site Bebo will next week unveil a fashion web TV show called 'The Closet...regular features on makeovers, style guides and challenges, interviews with fashion insiders ... will encourage users to interact and voice their fashion and style opinions, share shopping tips and upload ... style shows. "We believe that 'The Closet' will have a wide appeal as it will cover style and fashion ...

MasterCard eyes tie-up with music and fashion

The credit-card brand, which has traditionally sponsored sports events and has a long-established relationship with football, is to extend its partnerships into music and fashion. MasterCard's current sports ... years and recently backed Swarovski Fashion Rocks, a music and fashion event for The Prince's Trust ...

MasterCard eyes tie-up with music and fashion

The credit-card brand, which has traditionally sponsored sports events and has a long-established relationship with football, is to extend its partnerships into music and fashion. MasterCard s current sports ... years and recently backed Swarovski Fashion Rocks, a music and fashion event for The Prince s Trust ...

Visa in charity fashion tie-up

The initiative, called Visa Swap, will urge people to drop off unwanted items at a dedicated shop in Knightsbridge, London, where the Visa Swap team will value their contribution and load points on to a Visa Fashion Swap Card. This can then be used at the Visa Swap Shop from 15-17 June to buy other items ...

Poll: fashion and anorexia linked

LONDON: Nearly 90 per cent of people believe there is a clear link between the fashion industry...The news will come as a blow to an industry fighting calls to legislate on the size of catwalk models during its flagship event - London Fashion Week (LFW). Opinion Matters polled 1,380 people ... 16 years. LFW organ iser the British Fashion Council replaced Talk with Manchester-based agency Crush ...

BPC&F extends fashion role

Fashion retail group Marchpole, which owns the licence to the YSL brand, has brought in Bell...to Morris. Marchpole owns a number of high-end fashion brands, its most recent acquisition being Moda ...

American Express and Elle link for future fashion talent

LONDON - American Express is teaming up with Hachette-owned fashion glossy Elle to launch a...The seven-month In Your Dreams programme aims to find a team of eight aspiring fashion journalists, including a writer, stylist, illustrator and a photographer, whose dream is to work in the fashion business ... required for working on a fashion magazine. The birthday issue will also sees the publication ...

CAMPAIGNS: Fashion link for Britannic Money move - Brand Awareness

, Lansons Communications, for support. As the name change was due to coincide with London Fashion ... of conceptual art and not a PR stunt, a series of money garments were designed and fashion theorist Judith ... Money at the fashion show, the PR team homed in on pink, the financial provider's corporate colour ...

 

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