02 May 2012
| by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
20 Feb 2012
| by Daniel Farey-Jones
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...distributed during Fashion Week.
The content includes a film specially created for Topshop by Nick Knight ...
03 Feb 2012
| by John Owens
A fashion label behind the dresses worn by stars such as Kelly Rowland has brought EdenCancan...website, complete with 3D graphics, which is to be marked by a London fashion show launch in April ...
has also won a brief with fashion label Little Mistress to help promote its new ranges and increase ...
25 Jan 2012
| by Sarah Shearman
Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ...
-store.
It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials.
Social media forms a key part of the campaign, and it is also launching a Facebook ...
24 Nov 2011
| by Nicola Clark
of its strategy to become an ecommerce fashion destination...., including Zoggs and Oyster Bay.
The fashion focus also crosses into lingerie, with the addition of nine ...
.
The range is intended to give the supermarket a more fashion-forward feel online, with the introduction ...
29 Sep 2011
| by Matthew Chapman
, its first branch to carry fashion....The campaign for the Waitrose Food, Fashion and Home store, created by Kitcatt Nohr Digitas ...
dedicated to food, another to homewares and a third floor dedicated to fashion and beauty.
The addition of clothing, both John Lewis own-label and external fashion brands, is unique to the new concept Canary Wharf ...
12 Sep 2011
| by Sarah Johnson
that helped shape its fashion identity....M S has moved away from its ads featuring Twiggy, Lisa Snowdon and Danni Minogue, instead opting for high profile Hollywood stars in its latest TV campaign.
The move comes after the retailer reported little increase within its fashion sales for the second quarter ...
09 Sep 2011
| by Matthew Chapman
Marks & Spencer is targeting fashion bloggers with a Facebook campaign that pushes the "trend...-brands last November.
The Facebook campaign encourages the fashion bloggers to wear items from the Limited ...
the range.
Greater engagement will be encouraged by inviting M S Facebook fans and the fashion bloggers ...
on premium digital fashion sites including Glamour, Look and Cosmo. ...
28 Jul 2011
| by Nicola Clark
Westfield's soon-to-open Stratford City site is establishing its reputation as a leading fashion...-month partnership with Look magazine, IPC's weekly high-street fashion title.
As part of the deal, the magazine will stage a fashion show at Westfield Stratford City during London Fashion Week. The show will be the only magazine event on the official London Fashion Week calendar, and the only fashion show open to consumers ...
26 Jul 2011
| by Rachel Barnes
to the store as its Waitrose Food, Fashion Home flagship branch.
A Waitrose spokeswoman said: "In ...
schoolwear and fashion accessories. The new clothing offer is not expected to be Waitrose branded ...