HTC 'free-fall fashion shoot' by Mother
10 Apr 2012
HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
Lifestyle and fashion shop Talk PR buys Beam in bid for tech growth
15 Dec 2011 | by Sara Luker
Tech agency Beam has been bought up by Talk PR as the lifestyle and fashion shop looks to make...seen synergy between Beam's accounts and its core business made up of lifestyle, fashion and beauty ...
Samsung pushes camera to fashion crowd with Condé Nast style blog
25 Oct 2011 | by Matthew Chapman
Cond Nast has arranged for four fashion photographers in four of the world s fashion capitals ... include Jamie Baker from London and Jessie Parks from Rome, along with fashion photographers from Paris and New York. Images will showcase the latest fashion from the winter season and will be uploaded to a ...
EBay 'Fashion Outlet' by DDB Tribal, Germany
10 Oct 2011
EBay has unveiled a new campaign to promote its Fashion Outlet....The autumn/winter ads showcase fashion items from some of the brands that sell through the site ... the digital element of the campaign, with a presence across a wide range of fashion sites, online integrations and sponsorships with fashion bloggers. The campaign will also feature a social media element, targeting fashion ...
LG partners with London Fashion Week
25 Aug 2011 | by Oliver Luft
LG Electronics has become the official garment care supplier for London Fashion Week....with that of cutting-edge fashion, LG claimed that becoming official garment care supplier would help "further ... , and that s why we ve decided to sponsor London Fashion Week." The partnership will be supported by PR activity ...
Vodafone 'Jenson and Lewis, fashion photographers' by BBH
12 Jul 2011
Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot...The making of video, distributed online only, promotes Vodafone VIP, which gives customers access to the British festival, fashion and Formula 1 events. ...
Fashion software firm calls in ITPR
24 Apr 2008 | by Clare O’Connor
The London agency pitched against tech teams from Citigate and Buffalo to win a year-long retainer with Prologic, a fashion specialist that provides computer systems for high-end retailers including department store Liberty. The account, thought to be worth at least 100,000, will be led by ITPR directors Bob ...
Fashion site lures H&K PRO in-house
11 Jan 2008 | by Chloe Markowicz
An online fashion site has taken its PR in-house after hiring a staffer from its former agency....Lauren Cleak, who managed the my-wardrobe.com account at Hill Knowlton, said the fashion site had decided to move its PR operations in-house because with fashion brands, the buying and the PR go hand in hand . She becomes my-wardrobe. com s first PR director, ending a one-year stint as an account ...
Direct News: Carphone mailer in fashion focus
11 Oct 2006
The Carphone Warehouse is using a flipbook-style mailing to promote its phones as fashion...The mailer, which will be sent to 70,000 16- to 24-year-old women on the retailer's database, is called The Carphone Warehouse Fashion Picker. The flipbook, created by WDMP, suggests a series of phones and tariffs to go with various outfits illustrated by characters such as The Beach Babe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
