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Interactive: Twelve ideas for 2012

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Sainsbury's loses another marketer as Singleton departs for Morrisons

's, Singleton was responsible for the launch of the supermarket's Gok Wan fashion range. A Sainsbury ...

Karen Millen recruits ecommerce director to spearhead global web expansion

Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks...Ritson will join Karen Millen in July from online fashion brand All Saints, where she spent the past year as ecommerce director. Before that, she held board-level roles at brands including CoutureLab ... 250m a year. In March, it became independent of previous owner Aurora Fashions Group. ...

Profile: Riding the waves

Adnams fashion, this was created by a designer who drew inspiration by cycling round Suffolk to look ...

Profile: Global view, local focus

at the FMCG manufacturer has fashioned him into a corporate man to the bone and he is keen to present the RB ...

Jeremy Lee on Media: Clear thinking inside the box

ad revenue being accounted for by old-fashioned and expensive linear TV spot advertising, which most ...

ASOS.com appoints Mother's Clare Dobbie as marketing director

French Connection as marketing director. She joins at a buoyant time for the online fashion retailer ...

Partnership marketing gains popularity in downturn

in particular are more open to 'bending' in brand partnerships, as demonst-rated by glossy fashion magazine Elle ...

PepsiCo appoints chief marketing officer for global accounts

and disciplined fashion across the PepsiCo enterprise." Prior to her role at Victoria's Secret, Beraud ... fashion line. She also spent five years in brand management at Procter Gamble earlier in her career ...

Marks & Spencer holds direct review

holders, as well as attracting new card holders. The winning agency will work alongside the fashion ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.