Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
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Pernod-Ricard revives Absinthe with global campaign
31 Jan 2012 | by Sarah Shearman
platform and a series of art and fashion themed events in the UK and other key markets this year ...
Brand Event Awards shortlist revealed
28 Oct 2011 | by Staff
Experience Fashion Corporate Innovations with Swatch Zebra Day The fresh Group with The START ... with Eurostar: High Speed Theatre Brando with London Gatwick Fashion Week Best brand event strategy ...
Brand Event Awards entry deadline extended
08 Jul 2011 | by Staff
The Brand Event Awards is the first event for brands to celebrate their below-the-line marketing work - essentially their event marketing strategies. Split into sectors that include FMCG, fashion, media, financial and mobile, brands can enter their event marketing activity and attempt to win some ...
Think BR: The Olympics are coming... so sling yer 'ook
07 Oct 2010 | by Geraint Lloyd-Taylor
favourite Nike t-shirt, Nike baseball cap and Nike trainers beware. It won t just be the fashion police who ...
Philips 'steam and go' by Iris
22 Sep 2010
Philips launched a print and guerilla campaign at London Fashion Week for its new Garment Streamer....The print shows models in perfectly pressed clothes, looking immaculate - apart from the fact that their glasses are still steamed up. Aldso, models with steamed glasses were mingling with the crowds handing out info at the fashion event. . ...
Field marketing comes into its own in the recession
10 Nov 2009 | by David Benady
campaign is being run in conjunction with online fashion retailer ASOS.com. Case study: Sipsmith ... get a good showing in fashionable bars and clubs. Company co-founder Sam Galsworthy says he personally ...
How to integrate experiential into campaign planning
19 Feb 2008 | by Robert McLuhan
of the centre will be available as a venue for conferences, PR events and fashion shows. Do you think Fiat ...
Word-of-mouth is the new black
26 Nov 2007
marketers are forever chasing the next communications phenomena, like fashion magpies, hypnotised by another
The questions marketers should be asking ... but never do
24 Jan 2007 | by Helen Edwards
in droves. The standard questions The nuances might vary by sector, and fashions come and go ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
