Diet Coke updates Love it Light activity
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
a digital fashion channel called Style it Light as part of the wider 'Love it Light' marketing push ...
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Warehouse launches campaign to boost fashion credentials
25 Jan 2012 | by Sarah Shearman
Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed ... and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...
How can agencies crack the puzzle of ad integration?
08 Sep 2011 | by Matt Williams
need to have people who are comfortable working in an integrated fashion. It's not going to work ...
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date...' fashion for men and women, selling items from more than 180 designer brands, including Dolce Gabbana ... -a-Porter, as well as individual fashion brands. "Investment in marketing is a great step for My-wardrobe to boost ... swell its brand portfolio, which will boost its fashion credentials. Funding will also help it build ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
, for a campaign it developed for luxury fashion brand Radley. Following its acquisition by private ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
