Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
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Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
." AskMen claims that its content reaches more than 800,000 UK males a month, offering advice on fashion ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...
Vodafone backs London Fashion Week
15 Nov 2011 | by Nicola Clark
Vodafone has become the headline sponsor of London Fashion Week after it signed a seven...already sponsors London Fashion Weekend, under a deal that will continue, as will its sponsorship of the British Fashion Awards. As part of its Fashion Week sponsorship, Vodafone s customers will have ... phone-charging facilities for those in fashion s front row . ...
Boxfresh renews sponsorship of NME Best New Band
09 Nov 2011 | by Sophie Maden
Boxfresh, the British clothing brand, has been chosen to be the official fashion partner
Why marketing in 2012 will all be about getting the London look
09 Nov 2011 | by Nicola Clark
trends and fashions. Brands such as Stella McCartney stand out as representatives of this aspect ...
Samsung partners ESPN for ad-funded sports series
26 Oct 2011 | by Matthew Chapman
to push its camera products with a fashion-led campaign. Samsung is eager to link itself to sports ...
LG partners with London Fashion Week
25 Aug 2011 | by Oliver Luft
LG Electronics has become the official garment care supplier for London Fashion Week....with that of cutting-edge fashion, LG claimed that becoming official garment care supplier would help "further ... , and that s why we ve decided to sponsor London Fashion Week." The partnership will be supported by PR activity ...
M&S targets 16-34 crowd with X Factor tie up
19 Aug 2011 | by Daniel Farey-Jones
giveaways, after replacing Very.co.uk as the show's exclusive fashion partner....and on the fashion section of 'The X Factor' website. When the first live show airs in October, website users ... of marketing at Marks Spencer, said: "Styling and fashion is a crucial part of The X Factor journey ...
VisitBritain partners with American Express for digital marketing drive
07 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
offers alongside "insider information" from a selected group of UK fashion, food, entertainment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
