Media Bitch's Diary 29 March
29 Mar 2012 | by Media Bitch
Over to Thinkbox and its Fads, Fashion and Effectiveness event presented by the industry body s chief ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...
The Year Ahead for ... Television
12 Jan 2012 | by Chris Locke
). Channel 4 has Gypsy Dwarves, Gypsy Dwarves Fashion With Gok, Tiny Gypsy Dwarf Food With Jamie and Tiny ...
Think BR: Targeted TV - advertisers' nirvana
16 Dec 2011 | by Hamish Pringle
-2010 recession, TV airtime was trading at 1980s prices but due to its lack of fashionability many clients failed ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
PHD and Global celebrate as Media Week Awards 2011 winners revealed
27 Oct 2011 | by Staff
Mediacom Cancer Research UK, Sunsmart Fashion Forecast Silver Starcom RIM BlackBerry Bronze ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
machine, during This Morning in February, while Marks Spencer is fashion partner for the latest series ... funded the Style the Nation series, where contestants competed to create the most lively street fashions, with the winner offered a job as a stylist at the fashion retailer. The show had a 'second screen' element ...
MTV music awards lands four sponsors
24 Aug 2011 | by Daniel Farey-Jones
hopes to build its links with fashion. The Dell deal was negotiated with Jonathan Charnock ...
M&S targets 16-34 crowd with X Factor tie up
19 Aug 2011 | by Daniel Farey-Jones
giveaways, after replacing Very.co.uk as the show's exclusive fashion partner....and on the fashion section of 'The X Factor' website. When the first live show airs in October, website users ... of marketing at Marks Spencer, said: "Styling and fashion is a crucial part of The X Factor journey ...
Murdoch's 'safe pair of hands' enters the fray
28 Jul 2011 | by Alasdair Reid
Tom Mockridge, according to some sources in beleaguered Fortress Wapping, did not make the most impressive of starts. The classic mark of a manager slightly out of his depth is a tendency to enter a difficult situation determined (in finest NCO fashion) to "put a bit of stick about". And, of course ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
