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Inside Indicia and Very's DMA Grand Prix-winning campaign

mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

My Media Week: Ben Wood

search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

BrandAlley extends into beauty, home and travel

BrandAlley, the fashion online retailer, is expanding its core clothing brand into beauty, home...subscribers . Sales grew 122% in 2010. BrandAlley offers discounted fashion items from designers including ... offering with the Fashion Finder, giving customers the chance to shop for non-Asos brands and create their own fashion ensembles via a social network. ...

ShortList Media launches digital daily for 'stylish women'

unveiled its new bi-annual men's fashion magazine ShortList Mode. ...

Amazon acquires ecommerce rival Quidsi

This deal follows Amazon s acquisition of online shoe and fashion business Zappos in 2009 for $850m. Quidsi owns baby products ecommerce site Diapers.com , which was set up in 2005 with a focus on building strong customer relations. It aims to enhance the ecommerce experience for consumers by offering ...

Very.co.uk bids to interest young mothers

an online maternity and baby fashion show, due to take place on 13 October.

My-wardrobe.com plans heavyweight marketing drive

My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date...' fashion for men and women, selling items from more than 180 designer brands, including Dolce Gabbana ... -a-Porter, as well as individual fashion brands. "Investment in marketing is a great step for My-wardrobe to boost ... swell its brand portfolio, which will boost its fashion credentials. Funding will also help it build ...

Filofax pursues retention with email and social media drive

and behavioural characteristics. In addition, Filofax UK will be launching a new product and fashion edition ...

Next to produce in-shop magazine

-fareast-language:#0400; mso-bidi-language:#0400;} The high-street fashion retailer is understood to be in talks ... a catalogue approach, expanded editorial content will be published online, with a focus on fashion ... it predicted that Next Directory sales will remain stable. Next is currently Britain's biggest online fashion ...

E-Dialog recruits EMEA vice-president of account services

-Dialog from US women's fashion chain Ann Taylor, where she was director of direct marketing. Prior to that she ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.