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Editor's Comment: Cameron's broadside merely a smokescreen

is no magic wand. The benefits of brands tying the knot Marriage is more fashionable than ever. Isn ...

Interactive: Twelve ideas for 2012

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Review of the Year: Top 10 marketing mishaps in 2011

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Portas review criticises supermarket non-food expansion

that Portas declined to meet with Dixons, fashion retailers Next and Primark, and stationary chain WH Smith ...

Louis Vuitton focuses on CSR with arts drive

Luxury fashion brand Louis Vuitton has placed CSR at the heart of its marketing strategy with a

Profile: Riding the waves

Adnams fashion, this was created by a designer who drew inspiration by cycling round Suffolk to look ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

ASA documents dramatic drop in complaints about green claims in advertising

or the theme simply falling out of fashion. Despite the fall in the number of green ads attracting complaints ... the recession, fashion or a more cautious approach by advertisers is driving the downward trend, brands ...

Bliss gets a makeover

is aimed at 13 to 17-year-old girls, features a mix of fashion, beauty, celebrity gossip and real ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.