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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

Indicia lands DMA Grand Prix

The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

Publishers on slow road to data marketplace?

with third parties and how the sector was not able to access finance as easily as more fashionable new ...

Make social a key touchpoint, says customer expert Phil Winters

and are trying to address that in a structured and holistic fashion". Winters encourages experimentation ...

Nectar launches virtual fashion high street

Nectar is launching a fashion site with its retail partners to compete directly with the likes.... The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands, and will offer consumers loyalty points. James Frost, marketing director at Nectar, said: "Our new fashion ... ways to collect points. "The Nectar fashion site has been designed to enhance the collector ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Bauer appoints Silverpop to email marketing brief

.com , Bauer's new online luxury fashion club. Alex Pickering, Bauer's head of data services, said: "E ...

eCircle launches lead generation site

Clients can sponsor short profiling questions that are accompanied with interest-specific prize draw incentives, to generate a fully opted-in prospect database of users that can be contacted by email, post or telephone. Categories on the site include travel, motoring, fashion, and house and home ...

Database classifies every adult's fashion tastes

or her attitudes and behaviour toward fashion and clothes shopping....The data company says each of the UK s 47m adults fall into one of 20 female or 15 male fashions types, such as `hit and run shoppers , show string style and mainstream fathers. Fashion Segments ... established people classification tool. The new tool has been built using data from TNS Worldpanel Fashion ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.