Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...
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Think BR: In whom we trust
18 May 2012 | by Jo Boyd
s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
. In major cities like Shanghai, they can be seen challenging gender norms through their fashion and style ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
talents touted for success: B.L.O.T., a pair of filmmakers, producers and DJs; Manou, a street fashion ...
Victoria Beckham champions 'Great' Britain fashion push
20 Feb 2012 | by Matthew Chapman
attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn...The fashion designer and former Spice Girl will shoot a short film in support of the 'Great ... Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... Cameron said: "British fashion is a hugely important global industry and our designers have the talent ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...
Asda targets overseas expansion for George brand
25 Jan 2012 | by Matthew Chapman
Walmart-owned Asda has partnered with Azadea Group to launch its George fashion label in the Middle East, while a partnership with SandpiperCI will see the brand hit stores in Jersey and Guernsey ... its F F fashion label a major global brand. Asda said the franchise deal would pave the way ...
Tesco plans rapid global expansion for F&F brand
17 Jan 2012 | by Matthew Chapman
Tesco aims to make its F&F fashion label a major global brand by unveiling a new franchise model....countries, mainly in central Europe, as it aims to make it "the world's leading brand of affordable fashion ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
