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The seven sins of content marketing

answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Chip shop spoofs Beckham Bodywear ad

The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ...

Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'

: 32,825 shares 5. LG 'fashion industry exposed ...

Campaign Viral Chart: Google's review of 2011 is most-shared ad

7. LG 'fashion industry exposed' by Y R New York 3,138 shares this week All time: 42 ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

for Dermablend Professional. At a stroke, it has put the brand at the centre of the music and fashion zeitgeist ...

Honda bikes hires Tinchy Stryder to target teens

The online film starring Stryder is being supported by a Facebook game and a tie-up with fashion brand Gas in order to push the Vision 50, Honda's 50cc entry level scooter. The Urban Explorer Facebook game is available in five languages and offers the chance to win the scooter and money ...

My Media Week: Ben Wood

search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

My YouTube ad of the week: Andy Nairn, Dare

Andy Nairn, chief strategy officer, Dare Why I like this I m not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my consideration list, thanks to this film. It s a good old-fashioned product demonstration, featuring the company ...

Asos extends focus to men in global ad drive

Online fashion brand Asos has unveiled its first ad campaign targeting men, which introduces...and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban tour' campaign features the latest trends from seven "fashion capitals" London, New York, Los Angeles ... ." The campaign is a part of Asos' wider 'Fashion as entertainment' strategy. Jason Gonsalves, head of strategy ...

Bing to promote forthcoming Jay-Z book

in fashion stores. Locations span 15 cities across the globe, ranging from the projects of Brooklyn, where ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.