22 Feb 2012
| by David Benady
answer is: how much branded content is too much?
Fashion house Burberry has taken a fascinating ...
of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ...
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
21 Feb 2012
| by Matthew Chapman
The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week .
The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week.
The ad might not last long ...
13 Jan 2012
| by Ben Hall
: 32,825 shares
5. LG 'fashion industry exposed ...
06 Jan 2012
| by Ben Hall
7. LG 'fashion industry exposed' by Y R New York
3,138 shares this week
All time: 42 ...
18 Nov 2011
for Dermablend Professional. At a stroke, it has put the brand at the centre of the music and fashion zeitgeist ...
08 Nov 2011
| by Matthew Chapman
The online film starring Stryder is being supported by a Facebook game and a tie-up with fashion brand Gas in order to push the Vision 50, Honda's 50cc entry level scooter.
The Urban Explorer Facebook game is available in five languages and offers the chance to win the scooter and money ...
11 Oct 2011
| by Hayley Pinkerfield
search and performance agency to their clients, in a totally integrated fashion.
Wednesday ...
16 Sep 2011
Andy Nairn, chief strategy officer, Dare
Why I like this
I m not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my consideration list, thanks to this film. It s a good old-fashioned product demonstration, featuring the company ...
14 Sep 2011
| by Nicola Clark
Online fashion brand Asos has unveiled its first ad campaign targeting men, which introduces...and social media activity, designed to engage with fashion-conscious men through entertainment.
The 'Urban tour' campaign features the latest trends from seven "fashion capitals" London, New York, Los Angeles ...
."
The campaign is a part of Asos' wider 'Fashion as entertainment' strategy. Jason Gonsalves, head of strategy ...
18 Oct 2010
| by Ben Bold
in fashion stores.
Locations span 15 cities across the globe, ranging from the projects of Brooklyn, where ...