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Brand barometer: Nivea viral campaign reviewed

-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

One Child Policy 2.0: outlining the implications for marketers

. In major cities like Shanghai, they can be seen challenging gender norms through their fashion and style ...

BrandAlley shifts focus to customer emotions

Online fashion retailer BrandAlley aims to tap into its customers' emotions for the first time...on designer fashion labels, such as Emporio Armani and Dolce Gabbana. Marketing and PR director Melissa ... -April and will support the press ads that are running this week in fashion publications including Stylist, Red, Marie ...

Sector Insight: Beauty Retail

specialist and is successfully repositioning itself as the affordable, fashionable beauty retailer. It has ...

Cobra attempts to overtake 20 beer brands with £4m campaign

talents touted for success: B.L.O.T., a pair of filmmakers, producers and DJs; Manou, a street fashion ...

Victoria Beckham champions 'Great' Britain fashion push

attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn...The fashion designer and former Spice Girl will shoot a short film in support of the 'Great ... Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... Cameron said: "British fashion is a hugely important global industry and our designers have the talent ...

Sector Insight: Dark spirits

as old-fashioned. - Bourbon and US whiskey was the only UK whisky category segment to grow year ...

Warehouse launches campaign to boost fashion credentials

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving...been hit by the fashion for stubble. - Supermarkets: Men are most likely to buy grooming products ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.