Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
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Pernod-Ricard revives Absinthe with global campaign
31 Jan 2012 | by Sarah Shearman
platform and a series of art and fashion themed events in the UK and other key markets this year ...
Wrigley's prepares major marketing pushes across Extra and 5Gum brands
10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed ... and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
Brand Event Awards shortlist revealed
28 Oct 2011 | by Staff
Experience Fashion Corporate Innovations with Swatch Zebra Day The fresh Group with The START ... with Eurostar: High Speed Theatre Brando with London Gatwick Fashion Week Best brand event strategy ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
above London's Leicester Square, The Penthouse boasts stunning views and is a favourite for fashion ...
Brand Event Awards entry deadline extended
08 Jul 2011 | by Staff
The Brand Event Awards is the first event for brands to celebrate their below-the-line marketing work - essentially their event marketing strategies. Split into sectors that include FMCG, fashion, media, financial and mobile, brands can enter their event marketing activity and attempt to win some ...
Event marketing: The blog event
27 May 2011 | by Nicola Clark
The emergence of blogs as a vital media channel for brands is a trend that marketers simply cannot afford to ignore. From travel and fashion to gadgets and financial advice, blogs have firmly established themselves as a thriving, highly personalised way for brands to connect with consumers. In line with this, a ...
Marketing and Event magazines to launch Brand Event Awards
20 May 2011 | by Staff
The Brand Event Awards is the first event for brands to celebrate their below-the-line marketing work. Split into sectors that include FMCG, fashion, media, financial and mobile, brands can enter their event marketing activity and attempt to win some of the first ever Brand Event Awards gongs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
