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Building a bridge between brands and consumers

solely a breakfast cereal: it is your friendly weight-loss partner, full of recipes, tips and fashion ...

Customer publishing: The evolution of engagement

continues apace. However, while shoppers have consumed fashion and shopping as entertainment for more than a ... . In the fashion sector, brands have already embraced the concept of consumers acting as creators of content. Well ... and editor of The Business of Fashion, says that, with the growth of social media, every consumer ...

PHD and Global celebrate as Media Week Awards 2011 winners revealed

Mediacom Cancer Research UK, Sunsmart Fashion Forecast Silver Starcom RIM BlackBerry Bronze ...

Ocado launches customer magazine with lifestyle focus

. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ...

Customer publishing leagues: The rise of branded content

. Print is still a core medium for agencies and brands. Even online brands such as Google and fashion ...

Just how much is ITV milking the X Factor cash cow for?

an estimated 250,000 for prime slots on ITV.com covering four spinoff areas fashion, beauty, music ...

60 Second Spot: Zoe Osmond, NABS

for our Audience with Adam Crozier at the London College of Fashion on 12 October, and on 18 November we ...

Media Bitch's Diary 13 August

below) and the fact "he doesn t look as if he s had to try hard to achieve his fashionability [sic]". "There is no ceremony or ritual," Luwolt confirmed. "Fashion for me is a very emotive experience - I ...

Media Bitch's Diary 30 July

as she lands her dream job as a fashion reporter on Elle magazine. The show is a reality/drama hybrid ... director Anna Jones has decreed the character s clothes should "evolve" as she finds her fashion feet. "Lydia will go from overstyled to fashion-savvy," Jones revealed. Hold the front page for Standard ...

Beyond the name game

restricted to magazines. Actress Lindsay Lohan was panned for her role as 'artistic adviser' to fashion house ... , closed its Hot Air in-flight magazine and replaced it with a high-fashion title called Carlos. Some ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.