Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
director of Penguin Digital, wasn't there to accept the plaudits. In selfless fashion she had sent a team ...
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
Women on top
11 May 2010 | by Nicola Clark
to fashion and beauty. On the basis of the research, '21st-century woman' can be defined as follows ... % of these consumers are buying more online than they were four years ago, when it comes to designer fashion, visiting ...
Overhyped and over here?
11 May 2010 | by Nicola Clark
's premium fashion'. Whereas the iPhone was launched into an existing category, the iPad is, in effect ...
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
, unlike phones, banks aren't perceived as cool. In fact, they've never been less fashionable. The test ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
, smartly dressed and wearing fashionable Soho specs, is a nervous interviewee. He makes minimal eye contact ...
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition....-up of the relationship of the fashion chain's boss, Stephen Marks, and Nicole Fahri herself, some years previously ... ?), design and innovation - essential to stay relevant and retain fashion at the heart of what the brand does ... -street fashion retailers. ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
by association with what is widely perceived as a wasteful, 'old-fashioned' and non-environmentally friendly ...
Levi's crafts its image
23 Mar 2010 | by Joe Thomas
marketing director at fashion brand Ben Sherman, disagrees. 'Levi's had been in a bit of a trough, but I ... to give the brand some traction and reawaken the interest of fashion-conscious consumers in its plans. ...
Mark Ritson on Branding: A fond farewell
23 Mar 2010 | by Mark Ritson
acknowledge that any decent fashion brand should be doing everything it can to stop fat-arsed marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
