Monarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
complemented by a public that was embracing tradition, with the growth of royal fashion showing this, Chipchase ...
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EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
, fashion and culture have the word Great stuck in front of them to promote Britain as the place to be ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
, there was a perception that clients wanted to develop a digital offering because it was fashionable ...
It's how you play the game
24 May 2012 | by Lionel Zetter & Charlie O'Rourke, AIMediaComms
case needs to be prepared in a clear, logical fashion, taking into account all of the counter ...
John Shewell: Focus Beyond Reputation
18 May 2012 | by John Shewell
and exploring opportunities that can grow the local economy in a sustainable fashion that promotes prosperity ...
Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
to charity or who care about justice or want fashion to be ethical. Age is less important.' In the years ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
Timex hires MHP to attract young watch buyers
11 May 2012 | by Sara Luker
Watchmaker Timex has called in agency support to help appeal to a younger audience and the fashion...Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch company looks to position its products as fashion accessories. The appointment is part of a wider strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve ...
Flack's Week: 11 May
11 May 2012
for Save the Children - were snapped up by one unnamed fashion firm in the building. Why? The fashion firm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
