Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
high streets and the strong performance of grocery discount chains, at the same time as luxury fashion ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
than 200,000 unique users in its first week. The brand stole the show at last year s London Fashion ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
Recent job cuts at major brand companies could allow local marketers more freedom to fashion...-age collaborative central manager would yearn for a bit of old-fashioned command. For talented local people ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
-career woman, having it all at the expense of everything else, is as out of fashion as bankers' bonuses ... , but also kind, compassionate, fashion-loving and funny. Inaccurate stereotyping However, just ... in every area of their lives Broad tastes 90% of NTAs say they have varied interests, from fashion ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...
Escada relaunches 90s perfume range on Facebook
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
