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Campaign: Fashion/retail - Jigsaw hits new fashion heights

Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print ... 's appointment into promotion of the autumn/winter fashion range. The press coverage ran before site launch ... in the fashion press and broadsheet fashion pages, including four pages in You magazine, a picture story ...

High street retailers Insider's Guide: Who's who in the retail PR wars

Faulkner - Press officer, branches and retail development AGENCIES Rain Communications Fashion, advice ... also uses freelancer Helen Penney for fashion PR. ABF'S AGENCY Citigate Dewe Rogerson Retained for City and financial PR. ARCADIA GROUP Owner Sir Philip Green said top performers were 'fashion ...

City & Corporate: Strong Primark sales despite expose

profile in good times.' This flies in the face of another poll by fashion magazine Drapers claiming ...

Borkowski clinches House of Fraser brief

Fees are believed to be in the region of £250,000. Borkowski was hired to the big-money brief following a four-way pitch that took place over four months. Consumer specialist Borkowski will handle a PR campaign focusing on key areas of fashion, beauty and homeware. It will also provide press office ...

Talk to promote contentious mag

US-based fashion retailer Abercrombie & Fitch is to use Talk PR to launch its controversial A...by Tyler Brule and photography from Bruce Weber. Talk PR will target the fashion press. Board director ...

Mamas & Papas show

CONSUMER: Kids' accessories store Mamas & Papas is to hire an agency to promote its first fashion

Matalan calls in fashion experts to fight slump

Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense...was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...

Oxford St shops in PR fightback

London's flagship shopping street will see a 'celebratory street party' - 'Celebrate Oxford Street - Dress to Impress' on 1 October featuring fashion, music and celebrity entertainment. Charlotte Church and Rachel Stevens are among those lined-up to perform. The brief includes promoting ...

Tie Rack looks to Italian heritage

Tie Rack, one of the symbols of 1980s yuppie culture is to use the fashion heritage of its Italian...Frangi has appointed Redhead PR to position Tie Rack as a supplier of 'luxury goods for the masses'. Recently installed group marketing director Sara Carter said the company believed Tie Rack's Italian connection had been underplayed. Redhead replaces three-year incumbent and fashion specialist Stephanie ...

Discoo.co.uk plans firm

FASHION: Online independent fashion retailer Discoo.co.uk is planning to bring in its first PR firm

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.