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Marc Pritchard interview: How P&G 'cracked' social ROI

with this great product for making clothes. It became a fashion statement about superior performance. What I love ...

Brands must meet the retail challenge

, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ...

Campaign Big Awards 2010: Fashion & Beauty winners

View all of the winning campaigns from the Fashion & Beauty category.

Profile: Global view, local focus

at the FMCG manufacturer has fashioned him into a corporate man to the bone and he is keen to present the RB ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Medical Research. Fashion Beauty Title Land Girls Photographer Mark Westerby Brand Princesshay ... Location Northumberland Brief The brief was to produce fashion images inspired by the Women's Land Army ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Sector Insight: household cleaning products

Wipes, as well as adapting to interior fashions with products based on natural ingredients for use ...

Men moan about 'irritating' and 'sexist' oven cleaning ad

The ad - which features the strapline: 'Oven Pride so easy a man can do it' - has also been criticised for being both old-fashioned and irritating. Fifty consumers have contacted the Advertising Standards Authority to complain and according to the brand over one thousand people have contacted HomePride ...

Adwatch review: Velvet

When you think of Fallon you think of 'Gorilla', Sony 'Balls', and jelly babies: surreal anti-humour that gets lots of PR. You don't think of good, old-fashioned, hard-working ads like this. If I didn't know, I never would have guessed that Fallon did this campaign. When I'm at home and this ad comes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.