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Media Analysis: Teen titles vital to cosmetics firms

More teenage girls than ever are wearing make-up, buying the latest fashions and trying to ape...and celebrity issue.' HOW THE BIG FOUR TEENAGE GIRLS' TITLES FOLLOW THE FASHION ELLE GIRL Age range: 16 ... pages dedicated to beauty, fashion and health, 14 to 'Mind, Body and Spirit'. Also a dedicated hair ...

ANALYSIS: Haircare brands vie for attention with use of PR

, specialises in targeting the cutting-edge fashion press. 'An in-house team knows its brand inside out, but I ...

INTERNATIONAL: Dior faces pressure over its new scent

. They are cheapening the whole notion of recovery.' The PR campaign, dubbed 'Addiction is not Fashionable,' centres ... carrying the product, and boycotts of fashion magazines featuring Addict ads. Last week, FaVoR launched a ...

MEDIA BRIEFS: Vivid to pilot TV service

of lifestyle, fashion, beauty and hair. Vivid was launched three years ago and is aimed at women aged 25 to 34

Trew set to handle media for L'Oreal virtual make-over

team will report to L'Oreal's marketing team. Trew Relations, a health, beauty and fashion PR ...

INTERNATIONAL: Global Round-up - News in brief

PARIS: Chanel PR and communications head for cosmetics and perfumes Nathalie Franchini has left to become director of international PR and communications at rival Escada. She will be responsible for creating a global strategy for the fashion, beauty and jewellery brand. Chanel refused to comment ...

L'Oreal takes PR in-house for two cosmetics brands

, and with fashion and beauty specialists Cameron PR, which was responsible for promoting the Berlei sports bra ...

Morris to develop brand focus with Iroquois start-up

Red Rooster co-founder Catherine Morris has set up an integrated comms agency, Iroquois. The agency includes experts in press, marketing, planning and creativity and hopes to offer expertise in fashion and lifestyle, technology and beauty. There are also plans to move into interiors, design ...

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...

MEDIA BRIEFS: Your Hair targets trendy young females

. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue...Origin Publishing is launching Your Hair magazine, which will be published every six weeks. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue, December/January, is on sale for pounds 2.25 on 31 October with an accessories purse covermount. With an 80 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.