Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
rebuilding old-fashioned sites as digital sites. "A lot more industry members are putting their foot ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
Sacoor Brothers appoints Now to first UK ad account
10 Feb 2012 | by Sara Kimberley
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account...and in-store. Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ...
The business of business travel
23 Jan 2012 | by Liz Ross Martyn
of the Heathrow Express, you would receive a carefully fashioned laminated travel itinerary timed to perfection ...
CBS Outdoor drops threat to terminate £1bn Tube ad contract
04 Jan 2012 | by Maisie McCabe
it the opportunity to complete its upgrade work in a "timely fashion and within budget". Despite CBS Outdoor ...
'Advertising is going to be key' this Christmas
17 Nov 2011 | by Nick Hewat and Spencer Berwin
creatives, entire product lines and even fashion catwalks. What used to be the preserve of the press is now ...
PHD and Global celebrate as Media Week Awards 2011 winners revealed
27 Oct 2011 | by Staff
Mediacom Cancer Research UK, Sunsmart Fashion Forecast Silver Starcom RIM BlackBerry Bronze ...
Molson Coors debuts 'feminine' beer ads
05 Oct 2011 | by Gemma Charles
The outdoor campaign, created by VCCP Blue, is part of a 2m investment in marketing the brand. The ads aim to dispel the perception among women that all beers look and taste the same. Under the tagline, "Hurray for Anim e", the ads feature photography by German fashion photographer Norbert Schoerner ...
Hi-Tech Media secures advertisers for washroom digital screen network
07 Sep 2011 | by Maisie McCabe
network of 2,500 screens by April 2013. The vending machines sell cosmetics and fashion ...
Tube dispute is not about ad revenue, says CBS legal chief
06 Sep 2011 | by Maisie McCabe
"timely fashion and within budget". However, CBS Outdoor's attempts to renegotiate the terms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
