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CAMPAIGNS: Publicity Stunt - Glasses firm uses painted models idea

hidden extras' approach to pricing. To position glasses as a fashion accessory. Strategy and Plan ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

implantation, she is again able to wear fashionable clothes and a bikini on holiday, thereby providing a ...

Optica focuses on health and fashion in review

press. As well as highlighting its fashion eyewear, the company intends to undeline its role ...

NEWS: PR EUROPE

STOCKHOLM: Rikta pushes the Boss man German fashion house Hugo Boss has appointed Rikta Kommunikation as its PR representative in Sweden. Working alongside Mestanas and Partners, its IPREX affiliate in Norway, Rikta will handle corporate and consumer product PR for Hugo Boss and its three ...

FOCUS: ADVERTORIALS; Securing write of way from editors

in an attractive fashion to people in the middle to upper income bracket who are not habitual readers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.