Escada relaunches 90s perfume range on Facebook
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...
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Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving...been hit by the fashion for stubble. - Supermarkets: Men are most likely to buy grooming products ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media
Sector Insight: Colour Cosmetics
26 Oct 2011 | by Jane Bainbridge
matter. Colour cosmetics are closely intertwined with the fashion industry, and just as clothes ... to keep up with fashion trends. While consumers may not change their make-up with the same frequency ...
Lypsyl readies fruit balm digital activity
21 Sep 2011 | by Ariane Osman
It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional. The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot. The brand is also promoting lip health ...
Rimmel London sponsors Glam Media in fashion week video deal
16 Sep 2011 | by Sophie Maden
for an exclusive video partnership deal across its style sites for London Fashion Week....The campaign starts tomorrow (17 September) with a series of videos covering fashion week events ... ". The videos will be streamed across 40 Glam Media websites through a built-in London Fashion Week-themed video ... the week, and will be extended to include activity for London Fashion Week in February next year ...
Hi-Tech Media secures advertisers for washroom digital screen network
07 Sep 2011 | by Maisie McCabe
network of 2,500 screens by April 2013. The vending machines sell cosmetics and fashion ...
Burberry rolls out Facebook sampling drive
19 Aug 2011 | by Sarah Shearman
The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...
Adwatch (Aug 3) - Top 20 recall: Lynx has an effect
03 Aug 2011 | by Mark Roalfe, Chairman, RKCR/Y&R
Skip to table No wonder this ad got the top spot this week. When I looked it up on YouTube, I must have found the naughtier version of this 30-second, safer variety. There's no denying which one I enjoyed more. In typical Lynx fashion, we are faced with a young man miraculously attracting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
