The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
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Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
. In addition, fashion designer Zandra Rhodes backed the campaign by creating a series of limited-edition T ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
-like fashion. Click to our list , sit back, relax and read our who's who of marketing. Noelle.McElhatton@haymarket.com ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Small marketing team, global remit
03 Mar 2011 | by Suzy Bashford
Is the fashion for smaller, 'global' marketing teams simply a ruse to enable cuts, asks Suzy...responsibilities subsumed by the company's EMEA team. Of course, the fashion in marketing department structures ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
fashion brand called Atheist, to launch in February. The logo is a black hole. You can buy trainers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
