How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
the tax-payer owned bank change its steady, yet old fashioned image to one looking to engage, and build up ...
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Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
fashion last week, with a 3D projection of a video onto the side of the University of London's Senate ...
First Direct continues march to be UK's most 'social bank'
13 Jul 2011 | by Sarah Shearman
tough proposition for "old-fashioned" companies like itself to crack....Paul Say, First Direct's head of marketing, said: "Social media is a challenging environment especially for old-fashioned banking organisations who are having to break down the barriers to conversation." First Direct is now launching a Facebook page as part of a wider strategy to drive openness and create ...
Private View: Jon Williams and Paul Rees
01 Jul 2011
lounges in a supremely self-satisfied fashion by the sun-dappled pool of an ostentatious Mediterranean ...
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Medical Research. Fashion Beauty Title Land Girls Photographer Mark Westerby Brand Princesshay ... Location Northumberland Brief The brief was to produce fashion images inspired by the Women's Land Army ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
Editor's Comment: Metro Bank's service point
23 Jun 2010 | by Gareth Jones
than traditional banks. Open seven days a week, from 8am until 8pm, they will offer old-fashioned face ...
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
, unlike phones, banks aren't perceived as cool. In fact, they've never been less fashionable. The test ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
