AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
of Contemporary Art and Duval Guillaume in Beligum for its "fashion tag" campaign for Flair magazine ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
Power 100 Nxt Gen: Jemma Mackenzie, American Express
27 May 2011 | by Nicola Clark
Age 27 Mackenzie started her impressive career at American Express as a student on a sandwich course. This put her in pole position for a job at the finance company when she graduated. She now manages key relationships across categories including online retailers and luxury fashion. It is easy ...
Twitter in content push as it partners with Amex for NY Fashion Week
10 Sep 2010 | by Staff
Twitter is making a major play for content by creating a site for New York Fashion Week containing...Twitter has signed up a number of high profile tweeters from the fashion world that it will bring together on its New York Fashion Week website. The deal points to future content deals that Twitter could sign with commercial partners around signature events. Continue reading this post on Brand Republic ...
Universal McCann ties up global MasterCard account
10 Sep 2010 | by Mark Banham
the global accounts for high-end fashion brand Burberry and Danish shoe manufacturer Ecco . ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
