Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
. Having long since shaken off its old-fashioned image, cider has successfully attracted a high proportion ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
, from a packed beach to a fashion show where people are frozen in mid air. The pair end up at a Nicki ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
Land Securities seeks PR help for Trinity Leeds launch
11 Apr 2012 | by Sara Luker
. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...
Bob Marley's son to launch coffee in the UK
10 Apr 2012 | by John Reynolds
, Puma engaged Cedella Marley, the songwriter's fashion-designer daughter, to design the Jamaican track ...
Bollywood makes way for the reality of modern India
29 Mar 2012
their mates: tattoo artists, fashion designers, stylists, models-turned-production company owners, street ... with The Guardian to shoot mini-documentaries about each of these talents, delving into the worlds of fashion, music ...
Sector Insight: Beauty Retail
28 Mar 2012 | by Jane Bainbridge
specialist and is successfully repositioning itself as the affordable, fashionable beauty retailer. It has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
