Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
. Having long since shaken off its old-fashioned image, cider has successfully attracted a high proportion ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
Sector Insight: Beauty Retail
28 Mar 2012 | by Jane Bainbridge
specialist and is successfully repositioning itself as the affordable, fashionable beauty retailer. It has ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
talents touted for success: B.L.O.T., a pair of filmmakers, producers and DJs; Manou, a street fashion ...
Cobra 'Cobra train' by BMB
29 Feb 2012
different Indian protagonist. All three are leaders in their respective cultural fields, a fashion blogger ...
Brand builder: BrewDog
16 Feb 2012 | by Gemma Charles
BrewDog, the attention-seeking Scottish brewer, is looking to extend its brand to the pub scene. The self-styled 'beacon of non-conformity' launched its first bar in London at the end of last year in typical BrewDog fashion - by sending a tank down Camden High Street - and intends to open 10 more ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...
Sector Insight: Dark spirits
01 Feb 2012 | by Jane Bainbridge
as old-fashioned. - Bourbon and US whiskey was the only UK whisky category segment to grow year ...
Pernod-Ricard revives Absinthe with global campaign
31 Jan 2012 | by Sarah Shearman
platform and a series of art and fashion themed events in the UK and other key markets this year ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
