CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...
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Chewits calls in Cirkle PR to appeal to older audience
22 Mar 2012 | by John Owens
of places, fashions and flavours and will include social media and online promotion. There will also ...
Wrigley's prepares major marketing pushes across Extra and 5Gum brands
10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...
Cadbury bites into BR app chart
14 Oct 2011 | by Daniel Farey-Jones
It was beaten to the top spot by Jaws, another free game, based on the shark attack blockbuster of the 1970s. Clothing retailer New Look has broken into the chart at number six with an app that offers fashion advice and daily alerts as well as exclusive offers. With an app that allows customers to pay ...
Trebor rolls out first central brand message
01 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
. The ads parody fashion advertising and feature a man walking past absurd scenes, including a person ...
New Dairy Milk ad sets charity shop clothes dancing
06 May 2011 | by John Reynolds
Cadbury has taken inspiration from charity shop fashion and a 1980s hit for its latest Dairy Milk
Close-Up: Why AMV is taking app users on a journey into sound
06 May 2011 | by Mark Fairbanks
-done-before, co-created experiences that would tap into the classic youth interests of fashion, music, art, film ...
Editor's Comment: What's the big idea, Cadbury?
06 Apr 2011 | by Noelle McElhatton
't just a fashionable word in the marketing lexicon; it's about the fundamentals of what persuades a ...
Helen Edwards on Branding: A prince among marketers
24 Aug 2010 | by Helen Edwards
before it became fashionable. The Prince should have insisted that it stick to this vision come thick ...
Unilever partners with Asos
09 Jul 2010 | by John Reynolds
The campaign, called The Temptation 100, ties together shopping and ice-cream, and represents a guide to the season s most desirable fashion items and accessories. The campaign, planned by Mindshare, centres on a game featuring 100 items that have been selected by Asos's magazine fashion team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
