Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
, from a packed beach to a fashion show where people are frozen in mid air. The pair end up at a Nicki ...
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Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
year." Last summer the brand launched a campaign targeting fashion and music savvy consumers ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
Diet Coke updates Love it Light activity
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
a digital fashion channel called Style it Light as part of the wider 'Love it Light' marketing push ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...
Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world....its collaboration with fashion to the next stage. "We are therefore exploring partnering with a ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
machine, during This Morning in February, while Marks Spencer is fashion partner for the latest series ... funded the Style the Nation series, where contestants competed to create the most lively street fashions, with the winner offered a job as a stylist at the fashion retailer. The show had a 'second screen' element ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
