Pitch Update
19 Jan 2012
. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...
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The seven sins of content marketing
22 Feb 2012 | by David Benady
answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
Ocado launches customer magazine with lifestyle focus
20 Sep 2011 | by Matthew Chapman
. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ...
Brand manager of the week: Danielle McGee, Brand manager, Twinings
22 Jun 2011
. - What hobbies do you have? I love food and fashion. - What makes you angry? A 'computer says no ...
Private View: Ed Morris and Lucy Blakstad
06 May 2011
kids trundle around giving out free juice. A bit like Linus used to do in Peanuts cartoons - same old-fashioned ...
Adwatch (6 April) - Top 20 recall: Cravendale gets creative
06 Apr 2011 | by George Bryant, Strategy and founding partner, The Brooklyn Brothers
creativity to plough its own furrow. As much as it's fashionable to say that TV advertising is yesterday ...
Bolthouse Farms 'baby carrots' by Crispin Porter + Bogusky
17 Sep 2010
The over-the-top ads pitch carrots in a similar fashion to junk food. ...
Helen Edwards on Branding: A prince among marketers
24 Aug 2010 | by Helen Edwards
before it became fashionable. The Prince should have insisted that it stick to this vision come thick ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
