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Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers

The new Fashion Targets Breast Cancer campaign was shot by photographer Ellen Von Unwerth and stars...The poster work, by The Brooklyn Brothers, aims to get the public behind the charity. The brief was to re-energise the brand and to bring back it s fashion credentials . The media was handled by Posterscope ...

The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

NHS recruits Rankin to tackle obesity

in the region featuring images shot by fashion and celebrity photographer Rankin.

Over-50s safe sex campaign raids fashion archives

Health charity FPA has turned to fashion adverts from the sixties and seventies to encourage middle...The campaign uses the line Remember wearing this? with regards to the now outmoded fashion of the period, adding Then remember to wear this with reference to the image of a packaged condom. In response to dramatically increasing sexually transmitted infection rates in older people, the posters have ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Donut-addict Homer Simpson sponsored by DoH Change4Life anti-obesity initiative

by M C Saatchi, show the Change4Life family gathering around the TV in a similar fashion to the opening ...

Adwatch Review: NHS - Stroke Awareness

most at risk is undeniable. A good old-fashioned public-service message, delivered to an audience raised on good, old-fashioned public messages. ...

DoH promotes condoms as essential everyday items

The activity, which is the latest in support of the Department of Health's Condom Essential Wear campaign, brings together a variety of brand partners such as fashion brands, universities and nightclubs in order to promote condoms as an essential everyday item. The haircare brand Fudge is running a ...

The Work: Private view

-based phenomenon, is what old-fashioned advertising always did when it followed the rules of Bill Bernbach rather ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.