24 May 2012
| by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
15 May 2012
| by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks.
Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
19 Apr 2012
| by John Owens
sports brand to fashion label.
However, when asked if there is a risk the company could lose its ...
10 Apr 2012
| by Nick Batten
Elle, the UK fashion and beauty magazine published by Hearst Magazines UK, has revealed...said he was honoured to have been asked to be the first the first-ever solo male fashion cover ...
23 Mar 2012
| by John V Willshere
and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...
15 Feb 2012
| by John Reynolds
his own perfume and is rolling out his own fashion label.
Details of where Lescott's clothing line ...
18 Jan 2012
| by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl.
The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns.
Beckham, a global fashion icon, has previously ...
20 Dec 2011
| by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst.
1 ...
09 Nov 2011
| by Nicola Clark
trends and fashions. Brands such as Stella McCartney stand out as representatives of this aspect ...
16 Feb 2011
| by Mark Banham
Quin had previously headed worldwide planning on the WPP agency s Nike account and also worked on fashion account Diesel. He will work across Euro RSCG London clients including car marque Peugeot.
He previously worked at Michaelides Bednash, principally on the Channel 4 account. Before that he was a ...