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Brand builder: Under Armour

sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

Sarah Gower: On the starting blocks

sports brand to fashion label. However, when asked if there is a risk the company could lose its ...

Elle to make David Beckham first solo male cover star

Elle, the UK fashion and beauty magazine published by Hearst Magazines UK, has revealed...said he was honoured to have been asked to be the first the first-ever solo male fashion cover ...

Tech: Nike rediscovers its leadership position with FuelBands

and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...

Man City star to launch own-branded clothing line

his own perfume and is rolling out his own fashion label. Details of where Lescott's clothing line ...

H&M features Beckham in debut Super Bowl TV ad

The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...

Review of the Year: Top 10 marketing mishaps in 2011

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Why marketing in 2012 will all be about getting the London look

trends and fashions. Brands such as Stella McCartney stand out as representatives of this aspect ...

Euro RSCG hires Mindshare director Quin

Quin had previously headed worldwide planning on the WPP agency s Nike account and also worked on fashion account Diesel. He will work across Euro RSCG London clients including car marque Peugeot. He previously worked at Michaelides Bednash, principally on the Channel 4 account. Before that he was a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.