Barbie hits the red carpet in first UK TV campaign
18 Aug 2011 | by Staff
to communicate Barbie s appeal and popularity to girls and mums in a new way. The Barbie brand is fashionable ... to remind people of Barbie's status as a fashion icon." ...
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Classic Media turns to Seventy Seven for Where's Wally? anniversary
26 Apr 2012 | by Hannah Crown
s appearance at sports, fashion and red carpet events and partnerships with other brands. The two ...
Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas
24 Nov 2009 | by Suzy Bashford
, we do have limited editions in our designer fashion lines. They sell out, but not so quickly that we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
