Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
Ogilvy & Mather captures TK Maxx digital advertising
26 Apr 2012 | by Sara Kimberley
fashion show Frock Me . The retailer also began engaging with mums online for the first time ...
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
competitions, fashion articles and news. A Get Inspired section of the site will host video content ...
Westfield to roll out 'I was there' Olympics campaign
27 Mar 2012 | by John Reynolds
will launch in May. Separately, Westfield is also preparing a push to flag up its fashion credentials. The promotion will focus on QR codes and touch-screen styling cubes . Customers can choose various fashion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
