M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
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Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...
Asda targets overseas expansion for George brand
25 Jan 2012 | by Matthew Chapman
Walmart-owned Asda has partnered with Azadea Group to launch its George fashion label in the Middle East, while a partnership with SandpiperCI will see the brand hit stores in Jersey and Guernsey ... its F F fashion label a major global brand. Asda said the franchise deal would pave the way ...
Tesco plans rapid global expansion for F&F brand
17 Jan 2012 | by Matthew Chapman
Tesco aims to make its F&F fashion label a major global brand by unveiling a new franchise model....countries, mainly in central Europe, as it aims to make it "the world's leading brand of affordable fashion ...
Sainsbury's loses another marketer as Singleton departs for Morrisons
05 Jan 2012 | by Matthew Chapman
's, Singleton was responsible for the launch of the supermarket's Gok Wan fashion range. A Sainsbury ...
Portas review criticises supermarket non-food expansion
13 Dec 2011 | by Matthew Chapman
that Portas declined to meet with Dixons, fashion retailers Next and Primark, and stationary chain WH Smith ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
Tesco adds brands in ecommerce fashion strategy
24 Nov 2011 | by Nicola Clark
of its strategy to become an ecommerce fashion destination...., including Zoggs and Oyster Bay. The fashion focus also crosses into lingerie, with the addition of nine ... . The range is intended to give the supermarket a more fashion-forward feel online, with the introduction ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
, each year has brought another entrant to the UK scene; notably, fashion brands, from Abercrombie ... UK store, having launched a successful online UK business. Fashion is one area where consumers ... ', as the retailers it has partnered for its Fashion Outlet all also have physical stores. She adds: 'In the future we ...
Sainsbury's 'Live Well for Less' boosts sales
09 Nov 2011 | by Matthew Chapman
on improving its "by Sainsbury's" own-brand line and launching the Gok for TU fashion range. Sainsbury ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
